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Zhigang Yu

Product Designer

Born in 1989

 

“Follow the nature, allow the release of free inspiration, create a space for spiritual longing” is his design philosophy.

 

In 2012 he got Bachelor of Arts in Industrial Design in School of Design, Jiangnan University, China, and then in 2014 he also got Master degree of Industrial Design in Scuola Politecnica di Design SPD, Italy.

 

Before, he has learned painting including Chinese traditional painting for five years, and till now he has involved in design for another five years. He is interested in art, handcraft, home product and furniture design, design culture and strategy.

 

He believes that a designer needs to have an origianl passion for art and design. As him, the pursuit of beauty drives him fascinated in design, and for him, beauty itself could be achieved in various forms, not only appearance but also function, technology, humanity, culture and the most important - thinking. He is always interested in looking at the whole world, especially subconscious behaviors, he finds details of life, users' needs and requirements, finally improve life. Also he has interest in looking in depth at technically, aesthetically and environmentally sustainable and visionary home products and furnishing entities as well as contemporary methods in design.

 

He works with various fields in design, and often works as collaborator with many international companies (Asian and European countries) and other designers, and has led them to many successful results and received high evaluation from them.

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